Privacy Policy

A. Full Privacy Policy (Vera Haus LLC)

Last updated: Nov. 30, 2025

1. Introduction

This Privacy Policy describes how Vera Haus LLC (“Vera Haus,” “we,” “our”) collects, uses, and shares your personal information when you visit or make a purchase from verahaussectionals.com, interact with our marketing, opt into SMS/email, or otherwise engage with our services (“Services”).

By using our website or providing information to us, you consent to this Privacy Policy.

2. Information We Collect

We collect information directly from you, automatically through cookies, and from third-party partners.

A. Information You Provide

  • Name
  • Email
  • Phone number
  • Shipping & billing address
  • Payment information (processed securely via Shopify; we do not store full credit card numbers)
  • Order history & returns
  • Fabric selections, customizations, design notes
  • Uploaded images
  • Messages sent to us (chat, support, SMS)
  • Survey or giveaway information
  • Any additional customer-provided data

B. Automatic Collection (Cookies & Tracking)

When you visit our website, open emails, or interact with marketing:

  • IP address
  • Browser & device information
  • Pages viewed, time on site, cart activity
  • Referrer and UTM parameters
  • Interaction with fabric previews and product customizers
  • Pixel-level tracking for ads and attribution

C. Third-Party Sources

We receive information from:

  • Shopify
  • Klaviyo (SMS & email engagement)
  • Meta Pixel (Facebook & Instagram)
  • TikTok Pixel
  • Google Analytics / GA4
  • Google Ads
  • Triple Whale
  • Payment processors (Shopify Payments, PayPal, etc.)
  • Social media logins (if used)

3. How We Use Your Information

We use your information to:

A. Fulfill Orders & Provide Support

  • Process payments
  • Ship and deliver orders
  • Provide order updates
  • Manage returns and warranties
  • Prevent fraud

B. Marketing & Personalization

  • Send promotional emails and SMS
  • Provide personalized product recommendations
  • Retarget ads on Meta, TikTok, Google
  • Remind you of abandoned carts
  • Run sweepstakes, giveaways, and loyalty programs

C. Analytics & Improvement

  • Improve website performance and UI
  • Understand customer behavior
  • Track fabric preference trends
  • Optimize advertising effectiveness

D. Legal & Security

  • Comply with laws and tax requirements
  • Prevent unauthorized transactions
  • Maintain security and fraud prevention systems

4. Sharing Your Information

We share your information with trusted partners necessary to run our business:

A. Shopify

Handles ecommerce, payments, and store infrastructure.

B. Marketing & Communication Providers

  • Klaviyo (email & SMS)
  • Attentive / Postscript (if used)
  • Shopify Email
  • Shopify Inbox

C. Advertising Platforms

  • Meta (Facebook/Instagram)
  • TikTok Ads
  • Google Ads
  • Triple Whale for attribution

D. Analytics

  • Google Analytics / GA4
  • TikTok Pixel
  • Meta Pixel
  • Triple Whale

E. Logistics

  • Shipping & fulfillment partners
  • Warehouses & delivery services

We never sell personal information.

5. SMS/Text Messaging

By providing your mobile number you consent to receive recurring automated SMS messages, including:

  • Order updates
  • Support messaging
  • Promotional offers
  • Abandoned cart reminders

Consent is not required for purchase.
Message/data rates may apply.
Message frequency varies.

Opt out anytime by replying STOP.

6. Email Marketing

By subscribing or purchasing, you consent to receive email communications including:

  • Promotions
  • Product announcements
  • Shipping updates
  • Abandoned cart emails

You may opt out at any time.

7. Cookies & Tracking Technologies

We use cookies, pixels, and tracking tools from:

  • Shopify
  • Klaviyo
  • Meta Pixel
  • TikTok Pixel
  • Google Analytics / GA4
  • Google Ads
  • Triple Whale

Cookies help us:

  • Remember your preferences
  • Personalize shopping experiences
  • Track fabric selections & browsing
  • Improve website performance
  • Deliver targeted ads

You can manage cookies through your browser settings.

8. Data Retention

We retain your information for as long as necessary for:

  • Order fulfillment
  • Legal and accounting obligations
  • Marketing (until you opt out)
  • Fraud prevention

9. Your Rights

Depending on your location, you may have rights to:

  • Access your information
  • Request deletion
  • Opt out of marketing
  • Correct your data
  • Request data portability

Please contact us to submit a request.

10. Security

We maintain appropriate safeguards but cannot guarantee 100% security.

11. Contact Us

Vera Haus LLC
Email: austin@verahaussectionals.com
Website: verahaussectionals.com

B. Cookie Policy (Vera Haus LLC)

1. What Are Cookies?

Cookies are small files stored on your device to enhance your shopping experience.

2. Types of Cookies We Use

A. Essential Cookies

  • Checkout & cart functionality
  • Fraud prevention

B. Performance Cookies

  • Shopify analytics
  • Site speed tools

C. Marketing & Advertising Cookies

Used by:

  • Meta Pixel
  • TikTok Pixel
  • Google Ads
  • Klaviyo
  • Triple Whale

These support:

  • Retargeting
  • Attribution tracking
  • Personalized recommendations

D. Personalization Cookies

  • Fabric selection memory
  • Saved preferences
  • Viewed product history

3. Managing Cookies

You may disable cookies in your browser, but some site features may not work properly, including:

  • Cart memory
  • Customization tools
  • Checkout flow